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6.18.2007

GirlScout badge for drug sales? 

On the heels of the plenty-unsavory "Starter Wife" Ponds-branded show last week, this is even scarier:

BrandWeek June 18, 2007

Johnson & Johnson wants to turn Girl Scout troops into "drug dealers"—but it's all for a good cause.

The drug giant said it will launch a promotion this month, in which churches, nonprofit groups and charities—such as the Girl Scouts—will be encouraged to sell J&J's painkillers and cough medicine to their friends and neighbors. For every purchase of a J&J brand, including Tylenol, Sudafed, BenGay and Motrin, J&J will donate 8% of the sale to the community group.

Traditionally, community groups have raised funds by selling anodyne objects like calendars, greetings cards and, most famously, Girl Scout cookies. But the program, called Ucare, offers nonprofits an advantage, said J&J. Because customers will buy their drugs online, activists and volunteers no longer have to lug knickknacks or cookie boxes when they sell them.

Here's how it works: The volunteer persuades a neighbor to buy their regular over-the-counter medicine from J&J as part of the fund-raiser. The consumer then goes to Ucareorg.com to punch in the code for their specific fundraising group. After that, any product they buy will benefit the community group. (Info is at Ucare's Web site.)

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