i remember when i first moved here and started looking for a job, there was a big, initial-worthy agency that required you to sign a form before you could drop off your portfolio. that form basically said, "i understand that different people often get the exact same ideas at the same time. so if i happen to see an ad produced by this agency that strongly resembles something in my book, i'm sure it's just a completely random coincidence."
stealing ideas is nothing new to the world of advertising. in fact, a few of us also had a "creative director" who photocopied an ad directly out of a student book and put it in our agency portfolio.
but somehow, i never thought things went down like that at my beloved apple:
watch this incriminating side by side video comparison of the new apple/intel commercial and the postal service video for "such great heights"
then read the rest of the evidence here.
maybe they really didn't know? maybe it's the directors who are more at fault? but come on. i just don't believe for a second that any self-respecting apple employee hasn't listened to the postal service on occasion.
here's the official statement from the about-to-go postal service website:
It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent." -Ben Gibbard, The Postal Service
via the modern age